the full bloom

Adii Pienaar :: the new measure of entrepreneurial success | the full bloom 1.9

February 24, 2021 Bloom Venture Partners Season 1 Episode 9
the full bloom
Adii Pienaar :: the new measure of entrepreneurial success | the full bloom 1.9
Chapters
the full bloom
Adii Pienaar :: the new measure of entrepreneurial success | the full bloom 1.9
Feb 24, 2021 Season 1 Episode 9
Bloom Venture Partners

Adii Pienaar believes there's a new measure of entrepreneurial success. After more than 12 years of chasing success, Adii is reflecting on his journey as a 3x founder and CEO, and introduces his new perspective of "success" as a startup founder.

Adii's entrepreneurial journey started with building custom Wordpress themes, eventually leading to founding WooThemes in 2008. After WooThemes was acquired by Woocommerce in 2015, Adii has parlayed his wins into multiple e-commerce technology ventures- mostly recently as the founder of Cogsy.

In this episode, Bart and Adii host a conversation about the importance of founders separating themselves from the successes & failures of business. Adii dives deep into reflection on his experience launching products, growing teams and funding ventures- sharing what he would do differently as a first-time founder.

Adii recently launched his book, Life Profitability: The New Measure of Entrepreneurial Success. In Life Profitability, Adii provides you with a new perspective for becoming self-aware, recognizing your values, and understanding your impact. An enriched life and a successful business are not mutually exclusive. In fact, this book will provide you with the first steps in building a business that is more sustainable, with increased options for you, your employees, and your community. Learn how to give yourself some space, measure meaningful output, and live with intention so that you can maximize profit that truly counts.

Adii Pienaar, Founder of Cogsy :: Twitter + LinkedIn
Bart Macdonald, Managing Partner of Bloom Venture Partners :: Twitter + LinkedIn

Show Notes

Adii Pienaar believes there's a new measure of entrepreneurial success. After more than 12 years of chasing success, Adii is reflecting on his journey as a 3x founder and CEO, and introduces his new perspective of "success" as a startup founder.

Adii's entrepreneurial journey started with building custom Wordpress themes, eventually leading to founding WooThemes in 2008. After WooThemes was acquired by Woocommerce in 2015, Adii has parlayed his wins into multiple e-commerce technology ventures- mostly recently as the founder of Cogsy.

In this episode, Bart and Adii host a conversation about the importance of founders separating themselves from the successes & failures of business. Adii dives deep into reflection on his experience launching products, growing teams and funding ventures- sharing what he would do differently as a first-time founder.

Adii recently launched his book, Life Profitability: The New Measure of Entrepreneurial Success. In Life Profitability, Adii provides you with a new perspective for becoming self-aware, recognizing your values, and understanding your impact. An enriched life and a successful business are not mutually exclusive. In fact, this book will provide you with the first steps in building a business that is more sustainable, with increased options for you, your employees, and your community. Learn how to give yourself some space, measure meaningful output, and live with intention so that you can maximize profit that truly counts.

Adii Pienaar, Founder of Cogsy :: Twitter + LinkedIn
Bart Macdonald, Managing Partner of Bloom Venture Partners :: Twitter + LinkedIn