the full bloom

Justin Mitchell (YAC, CEO) :: how early-stage startups are using branding and audience building as defensibility | the full bloom 1.2

January 05, 2021 Justin Mitchell Season 1 Episode 2
the full bloom
Justin Mitchell (YAC, CEO) :: how early-stage startups are using branding and audience building as defensibility | the full bloom 1.2
Chapters
0:00
intro
0:57
Justin background and intro
3:00
the start of YAC
5:40
raising capital through twitter
8:55
what have you learned about branding and products from running a studio?
16:08
how does branding create defensibility?
20:13
builing the hype machine
25:17
what is async communication?
27:00
is it async here to stay?
33:30
fast 5 questions
38:54
how to connect with Justin for a free mentor session
the full bloom
Justin Mitchell (YAC, CEO) :: how early-stage startups are using branding and audience building as defensibility | the full bloom 1.2
Jan 05, 2021 Season 1 Episode 2
Justin Mitchell

Justin Mitchell gives a masterclass on the importance of focusing on branding in startups. From starting a career in tech at 16, to running a creative design agency- Justin has leveraged his 15 years of startup experience into a venture-backed company leading the space in voice-first communication.

Justin and Bart dive deep into how YAC is using branding, audience building and market pulse as startup superpowers.

Justin Mitchell, Founder of YAC :: Twitter + LinkedIn
Bart Macdonald, Managing Partner of Bloom Venture Partners :: Twitter + LinkedIn

Show Notes Chapter Markers

Justin Mitchell gives a masterclass on the importance of focusing on branding in startups. From starting a career in tech at 16, to running a creative design agency- Justin has leveraged his 15 years of startup experience into a venture-backed company leading the space in voice-first communication.

Justin and Bart dive deep into how YAC is using branding, audience building and market pulse as startup superpowers.

Justin Mitchell, Founder of YAC :: Twitter + LinkedIn
Bart Macdonald, Managing Partner of Bloom Venture Partners :: Twitter + LinkedIn

intro
Justin background and intro
the start of YAC
raising capital through twitter
what have you learned about branding and products from running a studio?
how does branding create defensibility?
builing the hype machine
what is async communication?
is it async here to stay?
fast 5 questions
how to connect with Justin for a free mentor session